Stats: great reasons to use video / online video to promote your business
one
BUYING decisions are expedited by 72% when video is used.*
two
Web TV, video on demand, Internet, and P2P (Peer to Peer) video will account for over 91 percent of global consumer internet traffic by 2013.**
three
12.7 BILLION online videos were viewed per month on average in 2008.***
four
Over 90% of direct video recipients will forward or pass that clip to someone they know if they enjoyed it.
five
77% of adults in North America (ages 18-55) will happily watch online video.
six
The average video watched from beginning to end (entirely) is 2.5 minutes long.***
seven
For every ONE person who prefers to read their info, SIX people prefer to watch it (receive it) visually (via sight & sound).
eight
Video involves many senses. Print is primarily sight, while video encompasses sight, sound, and emotion. This makes it far more engaging and memorable for prospects therefore far more convincing.
nine
Conversion rates TRIPPLE when it comes to online video vs print.
ten
When using print advertising promoting the general accepted conversion rate is 8%, when using video it's at least 24%.
eleven
Good video on a website will keep the visitor on that site much longer.
twelve
Good video is a great way to generate traffic to a website.
thirteen
Good video is a great way to stand-out on the web.
fourteen
Video creates an instant "bond" with your visitor / viewer / prospect.***
fifteen
Videos can be marked with key words that are later searchable by search engines such as Google, Yahoo or YouTube.
sixteen
Video is a perfect integral part of strong social media campaigning.****
seventeen
Online video is ideal for viral campaign strategies. Use online video for internet PR.
eighteen
REPclips offers professional video production and media services for prices that you CAN'T afford not to use.
Sources:
* The Wharton School of Business studies
** Cisco Systems Inc.
*** ComScore
*** Facebook
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